MicroISV Sites that Sell!

You’re a developer that against all the odds have created a commercial desktop app or web service, working long hours to create something you can be proud of. But you’re not a marketing person, a suit, one of those people who somehow makes sales happen.

Good! I wrote MicroISV Sites that Sell! - Creating and Marketing your Unique Selling Proposition because developer-to-developer I wanted to demystify one of the strongest, fairest, best marketing design patterns reputable software companies can use to substantially increase their sales.

Design Pattern? You mean like Gang of Four, the way programming gods write software design pattern? That’s exactly what I mean. The Unique Selling Proposition is just that - a proven, deployable, debugged robust way of helping your prospective customers get the value of what you have to sell.

Now there’s a bizillion ebooks out on the net promising you Money! Money! Money! - all you have to do is send them yours first. So how do you know MicroISV Sites that Sell! is worth your $19 and much more importantly your time? Because I beta tested it with a group of people who know their stuff and have a zero tolerance for Internet Marketing BS.

Here’s what a couple had to say (more on 47hats.com):

“The smallest software startups rarely have in-house expertise in marketing, and they end up making common mistakes that scare customers away. You see this again and again among the small ISVs: no contact information on the web site, laundry lists of features without explaining the benefits, bad graphic design, and more. If you’re a MicroISV, Bob’s ebook will pay for itself with the first extra sale you make.” - Joel Spolsky

“The latest from Bob Walsh offers concise advice on some key things every microISV needs to do, complete with a discussion of real examples. Recommended.” - Eric Sink

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