eBooks Just Published

Jan

The eBook Appetizer

Blog

David Meerman Scott has just released a free ebook Lose Control of your Marketing! Why marketing ROI measures lead to failure. This is an appetizer to his new print book World Wide Rave, due to be released on March 3rd. I interviewed David last month on his upcoming book and his unique approach to marketing the book.

I’ve noticed a number of authors (e.g. Leo Babauta - Thriving on Less, Seth Goding – Tribes Q&A) are writing companion ebooks to help promote their print books. Like an entrée at a good restaurant, the ebook provides enough to whet your appetite but leaves you looking forward to the main course.

This is a great approach for non-fiction authors who are looking to promote and spread their ideas and reach new readers.