The Most Important Tip When Launching Your eBook on a New Site

Successful authors connect with their readers through a blog, website, myspace or facebook page, twitter, etc, etc. Over time they will have built up a loyal following of fans.

When you release a new ebook, it’s very easy to contact this existing fan base. However you will also want to reach new readers and hopefully convert them into loyal fans. One of the best ways of doing this is to announce your ebook on sites like this and publish your ebook on sites like Smashwords.com. This will put your ebook in front of new readers.

The problem is, how do you grab their attention? What makes your ebook stand out from the crowd?

The answer is genuine reviews from loyal readers. As soon as you launch your ebook on a new site, you need to mobilize your fans and let them know your ebook has appeared on the new site. Readers love to share a good book with others and introduce them to their favourite authors. You won’t need to explicitly ask your fans to leave a review on the new site. They will do it spontaneously.

Therefore whenever you launch your ebook on a new site, make sure you blog and tweet about it.

Like everything, this needs to be done in moderation. If you announce your ebook on hundreds of sites all over the internet and then expect your fans to leave a review on every one, they’ll very quickly get tired of it. Therefore choose a few, reputable sites that are likely to connect you with the most readers.

This tip is very similar to the practice of coordinating a large number of readers to purchase your book from Amazon on a specific day in order to promote your book up the Amazon sales charts.

Good luck!

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