TRASH PROOF NEWS RELEASES is a tool designed with one specific goal – to get you publicity in your target media that achieves a return on investment that rivals and even exceeds your best marketing. It offers media everything they need to run with the story using you and the resources you’ve arrayed and meet their needs in today’s fast paced environment and ever changing technologies.
Praise for Paul Krupin’s Trash Proof News Releases
In Trash Proof, Paul Krupin once again displays his unique ability to cut through the fluff and provide actionable advice right from page one. This book goes way beyond the competition. I would recommend it for the novice through the experienced publicist, to the “do-it-yourselfer”. There’s something valuable here for everyone.
– Barbara Kimmel, Publisher and Publicist
Wow! A results-only guide to getting free coverage in the media. This is the BEST book on the subject out there! The examples are priceless!
– Joe Vitale, author “The Attractor Factor”, and many other books
Updating his classic “Trash-Proof News Releases” for the Internet era, Krupin once again provides extremely useful guidance (successful press release formulas, journalist interviews, and plenty of examples) useful to both novice and experienced seekers of media coverage–including do-it-yourselfers who don’t do PR for a living.
– Shel Horowitz, author of Grassroots Marketing for Authors and Publishers and other books

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50 Benefits of Ebooks is Published in an Updated and Expanded Edition
http://epublishersweekly.blogspot.com/2009/09/50-benefits-of-ebooks-is-published-in.html
A new edition of our popular book about ebooks is now available.
50 Benefits of Ebooks is a lively introduction to the brave new worlds of ebooks and electronic publishing. This revised September 2009 edition (now 51,000 words) is 25% larger than the March edition, contains new chapters, and features an inspiring Afterword by Michael S. Hart, founder of Project Gutenberg.
A PDF version is available for sale right now. An EPUB version will be available on September 28; the paperback will be released on October 14.
The price is $ 2 — one-tenth of the paperback price.
There is a special discount for senior citizens and for buyers of the March edition: $ 1.
Michael S. Hart, who has been called ‘the inventor of ebooks’, says about the book: “This book is pretty much a ‘must read’ and a ‘ready reference’ for anyone considering eBooks.”
In addition to the essay by Mr. Hart, new chapters have been added, and other chapters have been expanded and updated, including the chapter about How and Where to Find Free Ebooks. An article “The Google Book Search Settlement Demystified”, offers a clear and simple explanation of this boggling issue.
More About the book:
Written for a wide audience — from ebook newcomers to experts — in 28 chapters, the book explores 5 essential aspects of ebook reading, writing and publishing: A. Benefits of Ebooks and Paper Books; B. Reading Ebooks; C. Ebooks for Authors & Publishers; D. The Value of Reading; and E. The Education of An Ebooklover. Ebook newcomers will find all the basics here. Ebook experts can debate and debunk the author’s wild predictions for the rosy and thorny future of ebooks, by reading the essay, “Publishing Ebooks: Ten Tremendous Trends in 2009.” Authors will discover tips and resources for ebook publishing. Library professionals will enjoy the book’s glossary, Index, and links to leading ebook sites.
For more information, contact Victoria Weise by email: ebook AT care2.com
For more information, please visit the book’s companion blog-site, at
http://www.EpublishersWeekly.net
$2.00
374 pages (51,000 words)

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Now you have your book…but do you know the best ways to promote and sell it?
This book will help you get ‘From Book to Market’ by giving you all the information you need to market, promote and sell your book using all the latest ideas and technologies. It is aimed at giving authors a way to build their platform which is important for traditionally published, as well as self-published authors.
I wrote and published my book and then realised I didn’t know how to sell it! I sat with the boxes in my living room wondering what to do next.
So I spent months reading, listening to audios and doing programs on sales and marketing and then putting the ideas into practice.
This 119 page book is the distillation of what I learnt. It will speed up your time to market and enable you to kickstart your sales by implementing techniques immediately.
It includes:
- How do I sell my book on Amazon?
- How do I sell on the internet and as an ebook?
- How do I write a press release?
- What about networking and book signings?
- How to promote on TV
- How to write a marketing plan and the example of an award winning plan
- How to set up your own website
- Why you should have a blog and how to set one up
- How to use web 2.0 sites and social networking
- How to get traffic to your website
- How to use video and make your own book trailer
- The business behind your book – ways to make multiple streams of income

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50 Benefits of Ebooks: A Thinking Persons’s Introduction to the Digital Reading Revolution
50 Benefits of Ebooks is a lively introduction to the brave new worlds of ebooks and electronic publishing. In 21 chapters, the book explores five essential aspects of ebook reading, writing and publishing:
A. Benefits of Ebooks and Paper Books
B. Reading Ebooks
C. Ebooks for Authors and Publishers
D. The Value of Reading; and
E. The Education of An Ebooklover (resources)
Ebook newcomers will find all the basics here. And ebook experts can debate and debunk the author’s wild predictions for the rosy and thorny future of ebooks, by reading the essay, “Publishing Ebooks: Ten Tremendous Trends in 20009.” Authors will discover tips, tricks and resources for ebook publishing; and library professionals will enjoy the book’s glossary, index, links to leading-edge ebook sites, and sections about how and why ebooks are good for libraries.
The paperback edition of this book is pocket-sized, 320 pages, about 40,000 words — and sells for $20. The ebook editions (in formats ePub and PDF) contain all the same content as the paperback — except the paper. The ebook editions are 1/20th of the paperback price, and sell for one dollar.
Pastore writes that he loves paper books, and hopes that they are never replaced by their electronic progeny. Nevertheless, every day, ebooks are growing in use, in sales, and in significance. After years of sputtering, the digital reading revolution has at last arrived.
50 Benefits of Ebooks is your friendly guide.
For more information, and additional updates and resources, visit the book’s companion website: EpublishersWeekly.net

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Essential English for Authors is a guide for anyone who hopes to write for publication but is afraid their English will let them down. It is written for both native English speakers and those for whom English is a second language.
Essential English for Authors aims to bring anyone’s written English up to a publishable standard in the shortest time possible. It covers all the common problem areas for new writers, and is designed to ensure that their work is taken seriously by editors, publishers and agents, and not immediately rejected due to faulty grammar and punctuation.
Essential English for Authors is a book that delivers exactly what it says in the title. I couldn’t believe the amount of knowledge I picked up in just the first few pages. I’ve been a writer for over 10 years and I thought I knew everything there was to know about writing. But Essential English for Authors has really opened my eyes. I plan to read it many more times because it’s become my Bible for the English language!
Ruth Barringham – www.writeaholics.net
Nick Daws has done it again. This time, a resource that will help new writers get to grips with the complexities of language and learn their craft well. A must for every wannabe writer and working author alike!
Mel McIntyre, author & copywriter – www.topcopyguy.com
English is a quirky language! And sometimes you can write a sentence ten different ways. Get it wrong, and you’re never going to get published. Nick’s course removes ALL of the confusion. I run a writing consultancy and see these errors all the time. Read this course & find out how to fix ‘em!
Suzanne Harris, www.suzanneharris.co.uk – Owner, E-Type Writing Consultancy

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